"Masters of the Air: Curtiss-Wright Flying Service" [Advertising Brochure with San Francisco Flight School Insert], Circa 1930-1931

Document Type: Sales and marketing (Promotional).

Purpose: Sales and marketing.

Authority: Company (Services).

Note: The company existed as Curtiss-Wright Flying Service between 1930-01-01 to 1932-10-31. The pamphlet includes an image of a check dated January 6th, 1930 for the Guggenheim Safe Aircraft Competition. Therefore, the pamphlet is likely to have been created in 1930 or at the latest, 1931.

Scope: This highly illustrated promotional brochure was created and distributed by the Curtiss-Wright Flying Service to advertise its various services. Stamped on the lower right back cover (in the "Mail this coupon today" area) is "C. P. Hering" [likely the salesman].

Includes an 8.5" x 11.5" single-sided insert sheet. The sheet is typed with a black and white drawing of the "new Curtiss-Wright Junior" light aircraft. The paper is stamped "Curtiss Wright Flying Service, San Francisco Office, 1730 Van Ness Ave. [Phone numer] ORdway 6311" and "C. P. Hering" [likely the salesman]. The insert advertises the Curtiss-Wright Flying Service services available at its base at San Mateo, California.

Contents: The brochure uses words and pictures to promote a wide variety of aviation services including: "Parts and Accessories, Airport Operations, Aerial Maps, Repair and Overhaul, Oil, Storage, Crop Dusting, Aerial Photography, Ground School Instruction, Flight Instruction, Taxi and Charter Service and Sightseeing Trips." The last two pages focus on the company's flying training, offered at 33 "bases" all over the U.S.

From the back page: "Now is the time to master the air-easily, pleasantly, thoroughly-with Curtiss-Wright. In a short time you will have jumped years ahead of competitors who still cling to the soil. Aviation is no longer merely a matter of training a few hundred professional pilots every year. The day is here when alert men and women in every walk of life find business success in mastery of aviation.

Good mechanics, clever salesmen, efficient executives, alert business men, will find new and greater fields of endeavor open to them if, in addition to their specialized knowledge, they are at home in the wide highways of the air.

Your decision now to learn to fly with Curtiss-Wright, brings to you the benefits of all their tremendous resources. You learn to fly with leaders. You learn about planes from master builders. You learn about aviation from the world's largest and oldest aeronautical organization. You are equipped in every way for the new work of a new world."