Trade pamphlets
Subject
Subject Source: Local sources
Scope Note: SCOPE: Pamphlets issued by manufacturers, wholesalers, retailers or dealers to present in detail a single product, or small related group of products, for sale. Target audience is generally people, businesses, organizations or government agencies in "the trade" (i.e. a specific profession or industry). NOTE: for pamphlets whose target audience is the general public or a broader swath of businesses, use "Sales pamphlets").They usually have illustrations and textual descriptions of items for sale. A pamphlet can be in the form of a flyer, folded brochure, or even a small booklet. Printed publications issued as separate works, not stitched or bound, often with a paper cover, usually of less than 80 pages. Usually printed, but may include audio, video or digital material.
Often include prices. When made available to both individuals and organizations (i.e. "the trade), wholesale prices may be coded or in a separate list (note: If prices are separate, annotate using the "Price List" genre/form subject).
RELATED TERM: Trade catalogs.
HIERARCHY OF TERMS (Broadest to narrowest): Catalogs > Sales catalogs > Trade catalogs or Trade pamphlets.
NOTE: Combines aspects of two existing genre/forms: "Trade Catalogs" and "Pamphlets"
Found in 1 Collection or Record:
Skyvan [Short Brothers marketing film], Circa 1965-1967, 38538
Item — Box TB.S2.002, Reel: TR.S2.B.xxx1
Identifier: 20060173
Scope and Contents
Document Type: Sales and marketing (Film / Video).Purpose: Sales and marketing.Authority: Manufacturer.Scope: Made as an advertisment for Short Brothers Skyvan cargo aircraft.Contents: Discusses need for short take-off and landing (STOL) aircraft for cargo and passenger access to remote and austere airfields. Opens with scenes from London Airport showing "modern air travel and cargo operations". Discusses how Short Brothers build the "Belfast"...
Dates:
Circa 1965-1967; Digitized: 38538